Social media can be used to bring people together inside as well as outside.
Many Lifetime departments worked separately from each other, and communication had room for improvement. Force-7 helped change this by making their social media an integrated strategy, providing greater opportunities for professional development for the staff and adding value to company as a whole.
As is always the case with social media, the key priority was developing a consistent voice that could be used through all posts and channels. This was achieved by stepping back to get a good look at Lifetime’s ethos and mission, then researching each individual factor up close and in detail. The result is engaging social media platforms that bring the staff together and the public closer.